Writing A Business Plan That Actually Works

A strong business plan is more than a funding tool—it’s the foundation of a successful enterprise. For startups and franchise operators, especially those seeking finance, a well-prepared plan signals credibility, clarity, and commitment. While banks and finance companies are cautious with early-stage ventures, a realistic and well-structured plan can shift the odds in your favour.

Start by involving key people early. Collaboration builds accountability and strengthens buy-in. Be honest about risks—include contingencies for delays, competition, or personal setbacks. Lenders quickly spot overly optimistic projections, so realism is essential.

Keep the structure simple. Outline your background, ownership, products or services, target market, and competitive edge. Explain how you’ll grow and what makes your offer compelling. Define your customer base—who they are, how many you need, and how you’ll reach them.

Acknowledge your competitors, both direct and indirect, and clarify how your business stands apart. Highlight your team’s experience and roles, and be transparent about staffing needs and costs—including your own income expectations.



Use a SWOT analysis to map Strengths, Weaknesses, Opportunities, and Threats. It’s a practical tool for self-assessment and strategic focus. Pair it with robust financial forecasts: at least two years of Profit & Loss and Cashflow projections. Avoid “ski-jump” optimism—focus on realistic growth, with assumptions that reflect scaling costs like staffing, software, and premises.

Once your plan is complete, treat it as a living document. Review monthly, assess quarterly, and revise annually. Your business plan should evolve with your business, guiding decisions and measuring progress.

At BEFA, we help clients turn vision into finance-ready strategy. Whether you're starting up or scaling, we’ll support you in building a plan that lenders respect—and that you can actually use.